ESR10 Leonhard Schreiner was involved in 3 presentations on neuromarketing software, high density EEG, and the Hackathon. The aim of the first presentation was to show the newly developed neuromarketing system and to provide insigths how it works. The system is a P300-Based Real-Time Image Ranking BCI that uses the extracted P300 component from the EEG to rank pictures depending on perception, engagement, and cognition of the user.
- Paradigm: Odball paradigm
- Train classifier with selected picture set
- Test classification on same or similar picture set
Figure 1 shows the paradigm of the neuromarketing software