{"id":1021,"date":"2021-06-02T07:50:46","date_gmt":"2021-06-02T07:50:46","guid":{"rendered":"http:\/\/rhumbo.eu\/webs\/rhumbo\/?post_type=news&#038;p=1021"},"modified":"2021-06-02T07:50:46","modified_gmt":"2021-06-02T07:50:46","slug":"effects-of-an-animated-ad-vs-an-ad-with-ar-and-interactive-elements-on-subsequent-product-brand-recognition-and-actual-purchase-of-the-product","status":"publish","type":"news","link":"https:\/\/rhumbo.eu\/webs\/rhumbo\/news\/effects-of-an-animated-ad-vs-an-ad-with-ar-and-interactive-elements-on-subsequent-product-brand-recognition-and-actual-purchase-of-the-product\/","title":{"rendered":"Effects of an animated ad vs an ad with AR and interactive elements on subsequent product\/brand recognition and actual purchase of the product"},"content":{"rendered":"\n<p>An interesting experiment is running in UVEG.  The aim has been\u00a0to investigate the effects of an animated ad vs an ad with AR and interactive elements (pre-purchase stage) on subsequent product\/brand recognition and actual purchase of the product (purchase stage). <\/p>\n\n\n\n<p>It involves the three stages of the customer journey: pre-purchase, purchase, and post-purchase. Realistic products have been used as UVEG made a partnership with an existent company to have a realistic product as the target product.<br><\/p>\n","protected":false},"excerpt":{"rendered":"An interesting experiment is running in UVEG. The aim has been\u00a0to investigate the effects of an animated ad vs an ad with AR \n<a class=\"moretag\" href=\"https:\/\/rhumbo.eu\/webs\/rhumbo\/news\/effects-of-an-animated-ad-vs-an-ad-with-ar-and-interactive-elements-on-subsequent-product-brand-recognition-and-actual-purchase-of-the-product\/\"> [...]<\/a>","protected":false},"author":2,"featured_media":1022,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"news-category":[],"class_list":["post-1021","news","type-news","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/rhumbo.eu\/webs\/rhumbo\/wp-json\/wp\/v2\/news\/1021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rhumbo.eu\/webs\/rhumbo\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/rhumbo.eu\/webs\/rhumbo\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/rhumbo.eu\/webs\/rhumbo\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rhumbo.eu\/webs\/rhumbo\/wp-json\/wp\/v2\/comments?post=1021"}],"version-history":[{"count":0,"href":"https:\/\/rhumbo.eu\/webs\/rhumbo\/wp-json\/wp\/v2\/news\/1021\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rhumbo.eu\/webs\/rhumbo\/wp-json\/wp\/v2\/media\/1022"}],"wp:attachment":[{"href":"https:\/\/rhumbo.eu\/webs\/rhumbo\/wp-json\/wp\/v2\/media?parent=1021"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rhumbo.eu\/webs\/rhumbo\/wp-json\/wp\/v2\/tags?post=1021"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/rhumbo.eu\/webs\/rhumbo\/wp-json\/wp\/v2\/news-category?post=1021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}