Factors affecting core cognitive processes in MRT environments (WP2, WP3)

Neuroeconomics combines classical economics and neuroscience to deepen our understanding about the role played by human brain in economic decision-making. Several theoretical models have recognized that decisions made by individuals are widely affected by three factors: the characteristics of the decision, circumstantial-situational factors, and individual differences. Mixed Reality Interfaces (MRET) makes it possible to simulate an environment with better ecological validity and control than previously possible for brain research. The ESR will make use measures of subconscious brain processes through the use of mixed reality technologies (MRET) and advanced biometric signals processing (EEG, fNIRS, GSR, HV, ET, Voice Analysis and Body Postures) to improve the knowledge that contextual factors have in human decision-making. The adopted methodology is two-fold. On one hand, It will evaluate the influence that contextual information has on decision making modulating different perceptual channels (vision, sound, and odor) in virtual environments. On the other hand,  it will analyze how different elements present only in “artificial” realities, like navigation and interaction metaphors, will influence decision making. Finally, it will compare virtual immersive reality interfaces vs mixed reality interfaces by designing and conducting experiments in healthy subjects.

Planned secondments: UPISA (2 months) to study the application of machine learning techniques to psychophysiological signals; AMS (2 months) to study fNIRS technologies and UVEG (2 months) to study consumer behaviour models.

Jaikishan Khatri


Jaikishan Khatri was born in Jaipur, India in 1994. He obtained his bachelor’s and master’s degree in Cognitive and Neuroscience from Centre for Converging Technologies, University of Rajasthan, India in 2017 and 2018 respectively. While doing his bachelor’s, he worked as a research intern in Computational Neuroscience Lab at Department of Biotechnology, IIT Madras, India where he worked on modelling of visual cortex using mathematical models. While doing his master’s, he worked as a research intern in Biomedical Engineering Department, Institute of Nuclear Medicine and Allied Sciences, Defence Research and Development Organization, New Delhi, India where he worked on different tools like EEG, Virtual Reality, Eye Tracking.

His previous research and education piqued his interest on consumer behaviour and decision-making research. He is currently working as a PhD fellow under the supervision of Prof. Mariano Alcañiz Raya in Universitat Politècnica de València, Spain. 




Factors affecting core cognitive processes in MRT environments (WP2, WP3)​


  • The ESR will offer new insights into how contextual information influence decision making and how future “artificial” realities will influence human decisions