Conferences

  1. Visual attention and hand-product interaction in virtual reality shelves

     Aline Simonetti, Enrique Bigné
    (2022) Proceedings of the 33rd International Marketing Conference AEMARK 2022

  2. A new framework for modeling the bidirectional interplay between brain oscillations and cardiac sympathovagal activity

     Diego Candia-Rivera, Vincenzo Catrambone, Riccardo Barbieri, Gaetano Valenza
    (2022) 44th Annual International Conference of the IEEE Engineering in Medicine & Biology Society (EMBC), doi: https://doi.org/10.1109/EMBC48229.2022.9871169

  3. Shared neuronal responses to video advertising: understanding the role of narrativity level

     Simonetti, Aline, Dini, Hossein, Bruni, Luis Emilio, Bigné, Enrique
    (2022) Annual conference AEMARK 22, doi: 10.5281/zenodo.6787155

  4. Unplanned shopping patterns in virtual commerce: a self-report and EEG study

     Shobhit Kakaria, Enrique Bigné, Fazard Saffari, Thomas Zoëga Ramsøy
    (2022) Proceedings AEMARK 2022, doi: 10.5281/zenodo.6796491

  5. Does banner advertising still capture (some) attention?

     Aline Simonetti, Enrique Bigné
    (2022) Abstract Proceedings ICORIA2022 20th International Conference on Research in Advertising Frontiers of Advertising: Re-considering Its Shapes and Forms

  6. A new brand present in the customer journey

     Aline Simonetti, Enrique Bigné
    (2022) EMAC Annual Conference 2022

  7. Examining popularity cues in virtual retail store

     Shobhit Kakaria, Enrique Bigné
    (2022) 7th International XR conference

  8. Does virtual reality affect how we perceive video ads?

     Aline Simonetti, Enrique Bigné
    (2022) 7th International XR conference

  9. EEG Theta and ERP Responses to Congruent Versus Incongruent Brands

     Hossein Dini, Aline Simonetti, Luis Emilio Bruni, Enrique Bigné
    (2020) Neuroscience 2021 (Society for Neuroscience)

  10. Consumer responses to narrative advertising: do narrativity level and channel type play a role?

     Aline Simonetti, Hossein Dini, Diego Candia-Rivera, Luis Emilio Bruni, Enrique Bigné
    (2021) Virtual SNE Conference (Society for Neuroeconomics) 2021

  11. Search and purchase behavior in e- and v-commerce

     Aline Simonetti, Enrique Bigné
    (2021) I International Workshop CTCEX 2021

  12. Should I add popular or scarce products in my cart? Examining the effect of selling cues in virtual commerce

     Shobhit Kakaria, Enrique Bigné
    (2021) I International Workshop CTCEX 2021

  13. The Effect of Integral and Incidental Happiness on Decision-Making in Social Media

     Aline Simonetti, Enrique Bigné
    (2021) XXXII Congreso Internacional de Marketing AEMARK 2021, doi: http://doi.org/10.5281/zenodo.5070303

  14. Augmented Interactivity

     Aline Simonetti, Robert Schreiber, Alexander Silva Lopera, Enrique Bigné
    (2021) ICORIA 2021, doi: http://doi.org/10.5281/zenodo.5070279

  15. Narrative cognition in mixed reality systems: towards an empirical framework

     Luis Emilio Bruni, Hossein Dini, Aline Simonetti
    (2021) Virtual, Augmented and Mixed Reality. 13th International Conference, VAMR 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Virtual Event, July 24–29, 2021, Proceedings., doi: 10.1007/978-3-030-77599-5

  16. E-commerce vs V-commerce - Behavioral Insights from a Shopping Task

     Aline Simonetti, Enrique Bigné
    (2021) Technology, Mind, and Society Conference 2021 (APA)

  17. Customer journey integrating augmented and virtual reality marketing tools

     Aline Simonetti, Enrique Bigné
    (2021) AIRSI 2021. Technologies 4.0 in Tourism, Services & Marketing, doi: http://doi.org/10.5281/zenodo.5070312

  18. Comparing Eye Tracking and Head Tracking during a Visual Attention Task in Immersive Virtual Reality

     Llanes-Jurado, Jose, Marín-Morales, Javier, Moghaddasi, Masoud, Khatri, Jaikishan, Guixeres, Jaime, Alcañiz, Mariano
    (2021) International Conference on Human-Computer Interaction (HCI 2021), doi: 10.1007/978-3-030-78465-2_3

  19. fNIRS signal quality estimation by means of a machine learning algorithm trained on morphological and temporal features

     M. Sofía Sappia, Naser Hakimi, Liucija Svinkunaite, Thomas Alderliesten, Jörn M. Horschig, Willy N. J. M. Colier
    (2021) Proceedings of SPIE, doi: 10.1117/12.2587188

  20. Augmented Curiosity

     Aline Simonetti, Alexander Silva Lopera, Enrique Bigné
    (2020) EuroVR 2020 Application, Exhibition & Demo Track Proceedings of the Virtual EuroVR Conference, doi: https://doi.org/10.32040/2242-122X.2020.T381

  21. Integrated EEG with VR Administration of Resting State, Attention, and Image Recognition Tasks: A Feasibility Study.

     Rupp G, Berka C, Meghdadi A, McConnell M, Ramsøy TZ, Verma A
    (2020) 22nd International Conference on Human-Computer Interaction (HCI 2020)

  22. Studying working memory for biomarker identification -- Connectivity in source space.

     Nascimben M, Ramsøy TZ, Dahl S, Bruni LE
    (2020) CREATE Copenhagen, 2020

  23. A 350-nW Low-Noise Amplifier With Reduced Flicker-Noise for Bio-Signal Acquisition

     Stefan Schmickl, Tim Schumacher, Patrick Fath, Thomas Faseth, Harald Pretl
    (2020) 2020 Austrochip Workshop on Microelectronics (Austrochip), doi: https://doi.org/10.1109/Austrochip51129.2020.9232981

  24. Augmented Engagement? A Pilot Study

     Aline Simonetti, Enrique Bigné
    (2020) 6th International AR and VR Conference

  25. The Effects of Psychological Perceptions on Brand Names Associated to the Coronavirus Pandemic

     Diana Shih, Aline Simonetti, Enrique Bigné
    (2020) 18th Annual Meeting of the Society for NeuroEconomics

  26. Research on Marketing Communications with Neurophysiological and Virtual Tools

     Aline Simonetti, Enrique Bigné, Shobhit Kakaria
    (2020) XXXIV AEDEM Annual Meeting

  27. Shopping with virtual hands

     Aline Simonetti, Enrique Bigné, Shobhit Kakaria
    (2020) 17th EuroVR 2020 Conference

  28. Bibliometric Analysis of Immersive and neurophysiological Tools in Retailing

     Shobhit Kakaria, Aline Simonetti, Enrique Bigné
    (2020) 51st Annual ACR Conference 2020 - The Association for Consumer Research

  29. Methodological Considerations on EEG Electrical Reference: A Functional Brain-Heart Interplay Study

     Diego Candia-Rivera, Vincenzo Catrambone, Gaetano Valenza
    (2020) 42nd Annual International Conference of the IEEE Engineering in Medicine & Biology Society, doi: https://doi.org/10.1109/EMBC44109.2020.9175226

  30. The Role of EEG Electrical Reference in the Assessment of Functional Brain-Heart Interplay: A Preliminary Study

     Diego Candia-Rivera, Vincenzo Catrambone, Gaetano Valenza
    (2020) 11th Conference of the European Study Group on Cardiovascular Oscillations (ESGCO), doi: https://doi.org/10.1109/ESGCO49734.2020.9158032

  31. Advertising effectiveness in TripAdvisor: a neurophysiological study

     Enrique Bigné, Carla Ruiz, Aline Simonetti, Shobhit Kakaria
    (2020) EMAC 2020

  32. An EEG-based metric to characterize memorized visual space

     M. Nascimben, T.Zoëga Ramsøy, L.E. Bruni
    (2020) Proceedings of 22nd International Conference on Human-Computer Interaction

  33. Online Classification of Motor Imagery Using EEG and fNIRS: A Hybrid Approach with Real Time Human-Computer Interaction

     Gerald Hirsch, Matilde Dirodi, Ren Xu, Patrick Reitner, Christoph Guger
    (2020) Communications in Computer and Information Science. HCI 2020, doi: 10.1007/978-3-030-50726-8_30

  34. Do I keep my choice regardless of inconsistency and social influence?

     Aline Simonetti, Enrique Bigné, Shobit Kakaria
    (2020) Association for NeuroPsychoEconomics (ANPE)

  35. Segmentation of Areas of Interest Inside a Virtual Reality Store

     Masoud Moghaddasi, Jaikishan Khatri, Jose Llanes-Jurado, Luciano Spinella, Javier Marín-Morales, Jaime Guixeres, Mariano Alcañiz
    (2020) 22nd International Conference, HCII 2020, Copenhagen, Denmark, July 19–24, 2020, Proceedings, Part II, doi: https://doi.org/10.1007/978-3-030-50729-9_13

  36. Optimizing Virtual Reality Eye Tracking Fixation Algorithm Thresholds Based on Shopper Behavior and Age

     Jaikishan Khatri, Masoud Moghaddasi, Jose Llanes-Jurado, Luciano Spinella, Javier Marín-Morales, Jaime Guixeres, Mariano Alcañiz
    (2020) 22nd International Conference on Human-Computer Interaction (HCI 2020), doi: https://doi.org/10.1007/978-3-030-50729-9_9

  37. Influence of Ad Congruence and Social Cues on the Probability of Choosing a Restaurant

     Aline Simonetti, Shobit Kakaria, Enrique Bigné
    (2020) 22nd International Conference on Human-Computer Interaction (HCI 2020)

  38. How online advertising competes with UGC in TripAdvisor. A neuroscientific approach.

     Enrique Bigné, Aline Simonetti, Carla Ruiz, Shobhit Kakaria
    (2020) 11th Academy of Innovation, Entrepreneurship, and Knowledge Conference (ACIEK 2020)

  39. DigiDrum: A Haptic-based Virtual Reality Musical Instrument and a Case Study

     S. Willemsen, A.-S. Horvath, M. Nascimben
    (2020) Proceedings of the 17th Sound and Music Computing Conference

  40. EEG-Based Methods to Characterize Memorised Visual Space

     M. Nascimben, T. Zoëga Ramsøy, L. E. Bruni
    (2020) HCI International 2020 - Posters. HCII 2020, doi: https://doi.org/10.1007/978-3-030-50726-8_72

  41. User-independent classification of emotions in a mixed arousal-valence model

     M. Nascimben, T. Zoëga Ramsøy, L.E. Bruni
    (2019) 2019 IEEE 19th International Conference on Bioinformatics and Bioengineering (BIBE), doi: 10.1109/BIBE.2019.00086

  42. Non-invasive Localization of High-Frequency Oscillations in Children with Epilepsy: Validation against Intracranial Gold-Standard

     Matilde Dirodi, Eleonora Tamilia, P. Ellen Grant, Joseph R. Madsen, Steven M. Stufflebeam, Phillip L. Pearl, Christos Papadelis
    (2019) 2019 41st Annual International Conference of the IEEE Engineering in Medicine and Biology Society (EMBC), doi: 10.1109/EMBC.2019.8857793

  43. A 1.9-µW 7-GHz IR-UWB Transmitter with RF-Energy-Harvester in 180-nm CMOS for Battery-Less Bio-Sensors

     Stefan Schmickl, Thomas Faseth, Harald Pretl
    (2019) 17th IEEE International New Circuits and Systems Conference, doi: https://doi.org/10.1109/NEWCAS44328.2019.8961228

  44. Impact of E-WOM attributes on buyer\'s choice

     Shobit Kakaria, Aline Simonetti, Enrique Bigné
    (2020) 22nd International Conference on Human-Computer Interaction (HCI 2020)

Papers

  1. Respiratory Rate Extraction from Neonatal Near-Infrared Spectroscopy Signals

     Naser Hakimi, Mohammad Shahbakhti, Jörn M. Horschig, Thomas Alderliesten, Frank Van Bel, Willy N. J. M. Colier, Jeroen Dudink
    (2023) Sensors MDPI, vol. 23, pp. 4487, doi: https://doi.org/10.3390/s23094487

  2. Estimation of Respiratory Rate during Biking with a Single Sensor Functional Near-Infrared Spectroscopy (fNIRS) System

     Mohammad Shahbakhti, Naser Hakimi, Jörn M. Horschig, Marianne Floor-Westerdijk, Jurgen Claasen, Willy N. J. M. Colier
    (2023) Sensors MDPI, doi: https://doi.org/10.3390/s23073632

  3. Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory

     Kakaria, Shobhit, Simonetti, Aline, Bigne, Enrique
    (2023) Electronic Commerce Research, doi: 10.1007/s10660-022-09665-2

  4. Estimation of Respiratory Rate from Functional Near-Infrared Spectroscopy (fNIRS): A New Perspective on Respiratory Interference

     Naser Hakimi, Mohammad Shahbakhti, Sofia Sappia, Jörn M. Horschig, Mathijs Bronkhorst, Marianne Floor-Westerdijk, Gaetano Valenza, Jeroen Dudink, Willy N. J. M. Colier
    (2022) Biosensors, vol. 12, doi: 10.5281/zenodo.7461927

  5. Individual finger movement decoding using a novel ultra-high-density electroencephalography-based brain-computer interface system

     Hyemin S Lee, Leonhard Schreiner, Seong-Hyeon Jo, Sebastian Sieghartsleitner, Michael Jordan, Harald Pretl, Christoph Guger, Hyung-Soon Park
    (2022) Frontiers in Neuroscience, doi: doi: 10.3389/fnins.2022.1009878

  6. Heart rate variability in marketing research: A systematic review and methodological perspectives

     Shobhit Kakaria, Enrique Bigne, Vincenzo Catrambone, Gaetano Valenza
    (2022) Psychology and Marketing, doi: https://doi.org/10.1002/mar.21734

  7. Cluster permutation analysis for EEG series based on non-parametric Wilcoxon–Mann–Whitney statistical tests

     Simonetti, Aline, Bigné, Enrique, Diego Candia-Rivera, Gaetano Valenza
    (2022) Software X, vol. 19, pp. 101170, doi: https://doi.org/10.1016/j.softx.2022.101170

  8. Cardiac sympathetic-vagal activity initiates a functional brain–body response to emotional arousal

     Diego Candia-Rivera, Vincenzo Catrambone, Julian F. Thayer, Claudio Gentili, Gaetano Valenza
    (2022) Proceedings of the National Academy of Sciences, vol. 119, pp. e2119599119, doi: https://doi.org/10.1073/pnas.211959911

  9. Functional assessment of bidirectional cortical and peripheral neural control on heartbeat dynamics: A brain-heart study on thermal stress

     Diego Candia-Rivera, Vincenzo Catrambone, Riccardo Barbieri, Gaetano Valenza
    (2022) Neuroimage, vol. 251, doi: https://doi.org/10.1016/j.neuroimage.2022.119023

  10. How visual attention to social media cues impacts visit intention and liking expectation for restaurants

     Aline Simonetti, Enrique Bigné
    (2022) International Journal of Contemporary Hospitality Management, doi: https://doi.org/10.1108/IJCHM-09-2021-1091

  11. EEG Theta and N400 Responses to Congruent Versus Incongruent Brand Logos

     Hossein Dini, Aline Simonetti, Luis E. Bruni, Enrique Bigné
    (2021) Scientific Reports, vol. 12, pp. 4490, doi: https://doi.org/10.1038/s41598-022-08363-1

  12. Inferring directionality of coupled dynamical systems using Gaussian process priors: Application on neurovascular systems

     Ghouse Ameer, Faes Luca, Valenza Gaetano
    (2021) APS Physics, vol. 104, doi: https://doi.org/10.1103/PhysRevE.104.064208

  13. Optimizing fixation filters for eye-tracking on small screens

     Julia F. Trabulsi, Kian Norouzi, Seidi Suurmets, Mike Storm, Thomas Z. Ramsøy
    (2021) Frontiers in Neuroscience, doi: https://doi.org/10.3389/fnins.2021.578439

  14. The role of electroencephalography electrical reference in the assessment of functional brain–heart interplay: From methodology to user guidelines

     Diego Candia-Rivera, Vincenzo Catrambone, Gaetano Valenza
    (2021) Journal of Neuroscience Methods, vol. 360, pp. 109269, doi: https://doi.org/10.1016/j.jneumeth.2021.109269

  15. A model of adoption of AR-based self-service technologies: a two country comparison

     Maria Jose Castillo S, Enrique Bigné
    (2021) Emerald Insight, vol. 49, pp. 875-898, doi: https://doi.org/10.1108/IJRDM-09-2020-0380

  16. Integral pulse frequency modulation model driven by sympathovagal dynamics: Synthetic vs. real heart rate variability

     Diego Candia-Rivera, Vincenzo Catrambone, Riccardo Barbieri, Gaetano Valenza
    (2021) Biomedical Signal Processing and Control, vol. 68, pp. 102736, doi: https://doi.org/10.1016/j.bspc.2021.102736

  17. Recognition of Customers\' Impulsivity from Behavioral Patterns in Virtual Reality

     Moghaddasi, Masoud;, Marín-Morales, Javier, Khatri, Jaikishan, Guixeres, Jaime, Chicchi Giglioli, Irene Alice, Alcañiz, Mariano
    (2021) Applied Sciences, doi: https://doi.org/10.3390/app11104399

  18. Recognition of Customers’ Impulsivity from Behavioral Patterns in Virtual Reality

     Masoud Moghaddasi,, Javier Marín-Morales, Jaikishan Khatri, Jaime Guixeres, Irene Alice Chicchi Giglioli, Mariano Alcañiz
    (2021) MDPI, vol. 11, pp. 4399, doi: https://doi.org/10.3390/app11104399

  19. A Minimal Setup for Spontaneous Smile Quantification Applicable for Valence Detection

     Mauro Nascimben, Thomas Zoëga Ramsøy
    (2020) Frontiers in Psychology, doi: https://doi.org/10.3389/fpsyg.2020.566354

  20. How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach

     Enrique Bigné, Aline Simonetti, Carla Ruiz, Shobhit Kakaria
    (2021) Journal of Business Research, pp. 279-288, doi: https://doi.org/10.1016/j.jbusres.2020.10.010

  21. Signal quality index: an algorithm for quantitative assessment of functional near infrared spectroscopy signal quality

     M. Sofía Sappia, Naser Hakimi, Jörn M. Horschig, Willy N. J. M. Colier
    (2020) Biomedical Optics Express, vol. 11, pp. 6732-6754, doi: 10.1364/BOE.409317

  22. fNIRS Complexity Analysis for the Assessment of Motor Imagery and Mental Arithmetic Tasks

     Ghouse Ameer, Nardelli Mimma, Valenza Gaetano
    (2020) Entropy 2020, pp. 761, doi: https://doi.org/10.3390/e22070761

  23. Virtual and augmented reality: Advancing research in consumer marketing

     Michel Wedel, Enrique Bigné, Jie Zhang
    (2020) International Journal of Research in Marketing, doi: https://doi.org/10.1016/j.ijresmar.2020.04.004

  24. An RF-Energy Harvester and IR-UWB Transmitter for Ultra-Low-Power Battery-Less Biosensors

     Stefan Schmickl, Thomas Faseth, Harald Pretl
    (2020) IEEE Transactions on Circuits and Systems I: Regular Papers, doi: https://doi.org/10.1109/TCSI.2020.2970765

  25. Virtual Reality in Marketing: A Framework, Review, and Research Agenda

     Mariano Alcañiz, Enrique Bigné, Jaime Guixeres
    (2019) Frontiers in Psychology, doi: https://doi.org/10.3389/fpsyg.2019.01530

Posters

Deliverables

D1.2. ESR definition and advertisment

D2.1. Theoretical Framework, Hypothesis and Technical Requirements

D2.2. Methodoloy to carry out MRT experiments

D4.5. Report on network-wide training events (M12)

D4.6. Report on networking-wide training events (M24)

D5.1. RHUMBO website

D5.10. RHUMBO repositories for open access