Conferences

  1. A new brand present in the customer journey

    Aline Simonetti, Enrique Bigné
    (2022) EMAC Annual Conference 2022

  2. Examining popularity cues in virtual retail store

    Shobhit Kakaria, Enrique Bigné
    (2022) 7th International XR conference

  3. Does virtual reality affect how we perceive video ads?

    Aline Simonetti, Enrique Bigné
    (2022) 7th International XR conference

  4. Consumer responses to narrative advertising: do narrativity level and channel type play a role?

    Aline Simonetti, Hossein Dini, Diego Candia-Rivera, Luis Emilio Bruni, Enrique Bigné
    (2021) Virtual SNE Conference (Society for Neuroeconomics) 2021

  5. EEG Theta and ERP Responses to Congruent Versus Incongruent Brands

    Hossein Dini, Aline Simonetti, Luis Emilio Bruni, Enrique Bigné
    (2020) Neuroscience 2021 (Society for Neuroscience)

  6. Search and purchase behavior in e- and v-commerce

    Aline Simonetti, Enrique Bigné
    (2021) I International Workshop CTCEX 2021

  7. Should I add popular or scarce products in my cart? Examining the effect of selling cues in virtual commerce

    Shobhit Kakaria, Enrique Bigné
    (2021) I International Workshop CTCEX 2021

  8. Narrative cognition in mixed reality systems: towards an empirical framework

    Luis Emilio Bruni, Hossein Dini, Aline Simonetti
    (2021) Virtual, Augmented and Mixed Reality. 13th International Conference, VAMR 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Virtual Event, July 24–29, 2021, Proceedings., doi: 10.1007/978-3-030-77599-5

  9. Augmented Interactivity

    Aline Simonetti, Robert Schreiber, Alexander Silva Lopera, Enrique Bigné
    (2021) ICORIA 2021, doi: http://doi.org/10.5281/zenodo.5070279

  10. The Effect of Integral and Incidental Happiness on Decision-Making in Social Media

    Aline Simonetti, Enrique Bigné
    (2021) XXXII Congreso Internacional de Marketing AEMARK 2021, doi: http://doi.org/10.5281/zenodo.5070303

  11. E-commerce vs V-commerce - Behavioral Insights from a Shopping Task

    Aline Simonetti, Enrique Bigné
    (2021) Technology, Mind, and Society Conference 2021 (APA)

  12. Customer journey integrating augmented and virtual reality marketing tools

    Aline Simonetti, Enrique Bigné
    (2021) AIRSI 2021. Technologies 4.0 in Tourism, Services & Marketing, doi: http://doi.org/10.5281/zenodo.5070312

  13. Comparing Eye Tracking and Head Tracking during a Visual Attention Task in Immersive Virtual Reality

    Llanes-Jurado, Jose, Marín-Morales, Javier, Moghaddasi, Masoud, Khatri, Jaikishan, Guixeres, Jaime, Alcañiz, Mariano
    (2021) International Conference on Human-Computer Interaction (HCI 2021), doi: 10.1007/978-3-030-78465-2_3

  14. fNIRS signal quality estimation by means of a machine learning algorithm trained on morphological and temporal features

    M. Sofía Sappia, Naser Hakimi, Liucija Svinkunaite, Thomas Alderliesten, Jörn M. Horschig, Willy N. J. M. Colier
    (2021) Proceedings of SPIE, doi: 10.1117/12.2587188

  15. Augmented Curiosity

    Aline Simonetti, Alexander Silva Lopera, Enrique Bigné
    (2020) EuroVR 2020 Application, Exhibition & Demo Track Proceedings of the Virtual EuroVR Conference, doi: https://doi.org/10.32040/2242-122X.2020.T381

  16. Integrated EEG with VR Administration of Resting State, Attention, and Image Recognition Tasks: A Feasibility Study.

    Rupp G, Berka C, Meghdadi A, McConnell M, Ramsøy TZ, Verma A
    (2020) 22nd International Conference on Human-Computer Interaction (HCI 2020)

  17. Studying working memory for biomarker identification -- Connectivity in source space.

    Nascimben M, Ramsøy TZ, Dahl S, Bruni LE
    (2020) CREATE Copenhagen, 2020

  18. A 350-nW Low-Noise Amplifier With Reduced Flicker-Noise for Bio-Signal Acquisition

    Stefan Schmickl, Tim Schumacher, Patrick Fath, Thomas Faseth, Harald Pretl
    (2020) 2020 Austrochip Workshop on Microelectronics (Austrochip), doi: https://doi.org/10.1109/Austrochip51129.2020.9232981

  19. Augmented Engagement? A Pilot Study

    Aline Simonetti, Enrique Bigné
    (2020) 6th International AR and VR Conference

  20. The Effects of Psychological Perceptions on Brand Names Associated to the Coronavirus Pandemic

    Diana Shih, Aline Simonetti, Enrique Bigné
    (2020) 18th Annual Meeting of the Society for NeuroEconomics

  21. Research on Marketing Communications with Neurophysiological and Virtual Tools

    Aline Simonetti, Enrique Bigné, Shobhit Kakaria
    (2020) XXXIV AEDEM Annual Meeting

  22. Shopping with virtual hands

    Aline Simonetti, Enrique Bigné, Shobhit Kakaria
    (2020) 17th EuroVR 2020 Conference

  23. Bibliometric Analysis of Immersive and neurophysiological Tools in Retailing

    Shobhit Kakaria, Aline Simonetti, Enrique Bigné
    (2020) 51st Annual ACR Conference 2020 - The Association for Consumer Research

  24. Methodological Considerations on EEG Electrical Reference: A Functional Brain-Heart Interplay Study

    Diego Candia-Rivera, Vincenzo Catrambone, Gaetano Valenza
    (2020) 42nd Annual International Conference of the IEEE Engineering in Medicine & Biology Society, doi: https://doi.org/10.1109/EMBC44109.2020.9175226

  25. Advertising effectiveness in TripAdvisor: a neurophysiological study

    Enrique Bigné, Carla Ruiz, Aline Simonetti, Shobhit Kakaria
    (2020) EMAC 2020

  26. The Role of EEG Electrical Reference in the Assessment of Functional Brain-Heart Interplay: A Preliminary Study

    Diego Candia-Rivera, Vincenzo Catrambone, Gaetano Valenza
    (2020) 11th Conference of the European Study Group on Cardiovascular Oscillations (ESGCO), doi: https://doi.org/10.1109/ESGCO49734.2020.9158032

  27. An EEG-based metric to characterize memorized visual space

    M. Nascimben, T.Zoëga Ramsøy, L.E. Bruni
    (2020) Proceedings of 22nd International Conference on Human-Computer Interaction

  28. Do I keep my choice regardless of inconsistency and social influence?

    Aline Simonetti, Enrique Bigné, Shobit Kakaria
    (2020) Association for NeuroPsychoEconomics (ANPE)

  29. Online Classification of Motor Imagery Using EEG and fNIRS: A Hybrid Approach with Real Time Human-Computer Interaction

    Gerald Hirsch, Matilde Dirodi, Ren Xu, Patrick Reitner, Christoph Guger
    (2020) Communications in Computer and Information Science. HCI 2020, doi: 10.1007/978-3-030-50726-8_30

  30. Influence of Ad Congruence and Social Cues on the Probability of Choosing a Restaurant

    Aline Simonetti, Shobit Kakaria, Enrique Bigné
    (2020) 22nd International Conference on Human-Computer Interaction (HCI 2020)

  31. Optimizing Virtual Reality Eye Tracking Fixation Algorithm Thresholds Based on Shopper Behavior and Age

    Jaikishan Khatri, Masoud Moghaddasi, Jose Llanes-Jurado, Luciano Spinella, Javier Marín-Morales, Jaime Guixeres, Mariano Alcañiz
    (2020) 22nd International Conference on Human-Computer Interaction (HCI 2020), doi: https://doi.org/10.1007/978-3-030-50729-9_9

  32. Segmentation of Areas of Interest Inside a Virtual Reality Store

    Masoud Moghaddasi, Jaikishan Khatri, Jose Llanes-Jurado, Luciano Spinella, Javier Marín-Morales, Jaime Guixeres, Mariano Alcañiz
    (2020) 22nd International Conference, HCII 2020, Copenhagen, Denmark, July 19–24, 2020, Proceedings, Part II, doi: https://doi.org/10.1007/978-3-030-50729-9_13

  33. How online advertising competes with UGC in TripAdvisor. A neuroscientific approach.

    Enrique Bigné, Aline Simonetti, Carla Ruiz, Shobhit Kakaria
    (2020) 11th Academy of Innovation, Entrepreneurship, and Knowledge Conference (ACIEK 2020)

  34. DigiDrum: A Haptic-based Virtual Reality Musical Instrument and a Case Study

    S. Willemsen, A.-S. Horvath, M. Nascimben
    (2020) Proceedings of the 17th Sound and Music Computing Conference

  35. EEG-Based Methods to Characterize Memorised Visual Space

    M. Nascimben, T. Zoëga Ramsøy, L. E. Bruni
    (2020) HCI International 2020 - Posters. HCII 2020, doi: https://doi.org/10.1007/978-3-030-50726-8_72

  36. User-independent classification of emotions in a mixed arousal-valence model

    M. Nascimben, T. Zoëga Ramsøy, L.E. Bruni
    (2019) 2019 IEEE 19th International Conference on Bioinformatics and Bioengineering (BIBE), doi: 10.1109/BIBE.2019.00086

  37. Non-invasive Localization of High-Frequency Oscillations in Children with Epilepsy: Validation against Intracranial Gold-Standard

    Matilde Dirodi, Eleonora Tamilia, P. Ellen Grant, Joseph R. Madsen, Steven M. Stufflebeam, Phillip L. Pearl, Christos Papadelis
    (2019) 2019 41st Annual International Conference of the IEEE Engineering in Medicine and Biology Society (EMBC), doi: 10.1109/EMBC.2019.8857793

  38. Impact of E-WOM attributes on buyer\'s choice

    Shobit Kakaria, Aline Simonetti, Enrique Bigné
    (2020) 22nd International Conference on Human-Computer Interaction (HCI 2020)

  39. A 1.9-µW 7-GHz IR-UWB Transmitter with RF-Energy-Harvester in 180-nm CMOS for Battery-Less Bio-Sensors

    Stefan Schmickl, Thomas Faseth, Harald Pretl
    (2019) 17th IEEE International New Circuits and Systems Conference, doi: https://doi.org/10.1109/NEWCAS44328.2019.8961228

Papers

  1. Functional assessment of bidirectional cortical and peripheral neural control on heartbeat dynamics: A brain-heart study on thermal stress

    Diego Candia-Rivera, Vincenzo Catrambone, Riccardo Barbieri, Gaetano Valenza
    (2022) Neuroimage, vol. 251, doi: https://doi.org/10.1016/j.neuroimage.2022.119023

  2. How visual attention to social media cues impacts visit intention and liking expectation for restaurants

    Aline Simonetti, Enrique Bigné
    (2022) International Journal of Contemporary Hospitality Management, doi: https://doi.org/10.1108/IJCHM-09-2021-1091

  3. EEG Theta and N400 Responses to Congruent Versus Incongruent Brand Logos

    Hossein Dini, Aline Simonetti, Luis E. Bruni, Enrique Bigné
    (2021) Scientific Reports, vol. 12, pp. 4490, doi: https://doi.org/10.1038/s41598-022-08363-1

  4. Inferring directionality of coupled dynamical systems using Gaussian process priors: Application on neurovascular systems

    Ghouse Ameer, Faes Luca, Valenza Gaetano
    (2021) APS Physics, vol. 104, doi: https://doi.org/10.1103/PhysRevE.104.064208

  5. Optimizing fixation filters for eye-tracking on small screens

    Julia F. Trabulsi, Kian Norouzi, Seidi Suurmets, Mike Storm, Thomas Z. Ramsøy
    (2021) Frontiers in Neuroscience, doi: https://doi.org/10.3389/fnins.2021.578439

  6. The role of electroencephalography electrical reference in the assessment of functional brain–heart interplay: From methodology to user guidelines

    Diego Candia-Rivera, Vincenzo Catrambone, Gaetano Valenza
    (2021) Journal of Neuroscience Methods, vol. 360, pp. 109269, doi: https://doi.org/10.1016/j.jneumeth.2021.109269

  7. A model of adoption of AR-based self-service technologies: a two country comparison

    Maria Jose Castillo S, Enrique Bigné
    (2021) Emerald Insight, vol. 49, pp. 875-898, doi: https://doi.org/10.1108/IJRDM-09-2020-0380

  8. Integral pulse frequency modulation model driven by sympathovagal dynamics: Synthetic vs. real heart rate variability

    Diego Candia-Rivera, Vincenzo Catrambone, Riccardo Barbieri, Gaetano Valenza
    (2021) Biomedical Signal Processing and Control, vol. 68, pp. 102736, doi: https://doi.org/10.1016/j.bspc.2021.102736

  9. Recognition of Customers\' Impulsivity from Behavioral Patterns in Virtual Reality

    Moghaddasi, Masoud;, Marín-Morales, Javier, Khatri, Jaikishan, Guixeres, Jaime, Chicchi Giglioli, Irene Alice, Alcañiz, Mariano
    (2021) Applied Sciences, doi: https://doi.org/10.3390/app11104399

  10. Recognition of Customers’ Impulsivity from Behavioral Patterns in Virtual Reality

    Masoud Moghaddasi,, Javier Marín-Morales, Jaikishan Khatri, Jaime Guixeres, Irene Alice Chicchi Giglioli, Mariano Alcañiz
    (2021) MDPI, vol. 11, pp. 4399, doi: https://doi.org/10.3390/app11104399

  11. A Minimal Setup for Spontaneous Smile Quantification Applicable for Valence Detection

    Mauro Nascimben, Thomas Zoëga Ramsøy
    (2020) Frontiers in Psychology, doi: https://doi.org/10.3389/fpsyg.2020.566354

  12. How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach

    Enrique Bigné, Aline Simonetti, Carla Ruiz, Shobhit Kakaria
    (2021) Journal of Business Research, pp. 279-288, doi: https://doi.org/10.1016/j.jbusres.2020.10.010

  13. Signal quality index: an algorithm for quantitative assessment of functional near infrared spectroscopy signal quality

    M. Sofía Sappia, Naser Hakimi, Jörn M. Horschig, Willy N. J. M. Colier
    (2020) Biomedical Optics Express, vol. 11, pp. 6732-6754, doi: 10.1364/BOE.409317

  14. fNIRS Complexity Analysis for the Assessment of Motor Imagery and Mental Arithmetic Tasks

    Ghouse Ameer, Nardelli Mimma, Valenza Gaetano
    (2020) Entropy 2020, pp. 761, doi: https://doi.org/10.3390/e22070761

  15. Virtual and augmented reality: Advancing research in consumer marketing

    Michel Wedel, Enrique Bigné, Jie Zhang
    (2020) International Journal of Research in Marketing, doi: https://doi.org/10.1016/j.ijresmar.2020.04.004

  16. An RF-Energy Harvester and IR-UWB Transmitter for Ultra-Low-Power Battery-Less Biosensors

    Stefan Schmickl, Thomas Faseth, Harald Pretl
    (2020) IEEE Transactions on Circuits and Systems I: Regular Papers, doi: https://doi.org/10.1109/TCSI.2020.2970765

  17. Virtual Reality in Marketing: A Framework, Review, and Research Agenda

    Mariano Alcañiz, Enrique Bigné, Jaime Guixeres
    (2019) Frontiers in Psychology, doi: https://doi.org/10.3389/fpsyg.2019.01530

Posters

Deliverables