RHUMBO proposes using measures of subconscious brain processes through the use of mixed reality technologies (MRT) and advanced biometric signals processing as a new paradigm to improve the knowledge that implicit brain processes have in human decision-making .

VISION

RHUMBO will produce a set of tools and models to predict human decision-making in business environments.

OBJECTIVES

RHUMBO aims to create an innovative multinational, multi-sectorial, and multidisciplinary excellence doctoral training network programme to produce 11 ESRs in cognitive neuroscience, transparently immersive experiences and artificial intelligence with a focus on neuro-business. Specific application in consumer behaviour has been selected to test the novel models and measurements developed by the project.

  • Scientific: The main scientific goal of RHUMBO is to use mixed reality technologies (MRT) together with different biometric signals, supported by artificial intelligence processing techniques to examine consumer behavioural patterns during dynamic, complex and realistic situations for a deeper understanding of internal human psychological states.
  • Training: to provide a high-level personalised multidisciplinary training program both in technical including enrolment in a PhD. and transferable skills (such as entrepreneurship, project management, ethical issues, IPR, open access) with the long term aim to produce scientific leadership – foundation for ERC starting grants and/or industry leadership – Industry Fellow.
  • Dissemination and outreach: disseminate the neuroscience-based business methods and tools developed by the project to a wide spectrum of stakeholders ranging from the scientific community to corporate users; create awareness in the general public about neuroscience and the fundamental role that it has in our daily decisions; to encourage neuroscience vocational careers among young students, with special emphasis on women.
Events

Studying working memory for biomarker identification

Danish Sound Network visited the laboratories of the CREATE department at Aalborg University in Copenhagen. Visitors experienced and interacted with staff of the  [...]

New PhD open position at Aalborg University (Denmark)

A new PhD position is open in Narrative Cognition and Decision-making in Mixed Reality Systems. At the Technical Faculty of IT and Design [...]

“Extended Reality & Presence in Neuroscience” by Prof. Frank Biocca

Prof. Frank Biocca gave a lecture with the topic “Extended Reality and Presence in Neuroscience” during the 1st Training School in Pisa, Italy. [...]

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